With so many contrasting opinions on whether traditional or digital advertising is the best way of reaching audiences and advertising brands, making your own mind up can be a challenge. If you’re looking to find out which method is most effective, keep reading.
Reaching a local audience is a lot easier with traditional advertising than it is with digital advertising. If a business only operates within a small area, they can advertise by sending out flyers, handing out posters and advertising in the local newspaper. As well as this, traditional advertising offers advertisements that potential customers can keep a hold of to use at a later date.
Additionally, the majority of people have seen flyers around or heard radio ads so they know exactly how to understand it, something that can’t be said for digital advertising methods. Research suggests that paper advertisements can result in a higher brand recall rate when compared with digital adverts.
The first issue with traditional advertising it costs so much more than digital advertising does. Distribution of materials and the cost of paper itself can quickly add up.
Not only this, but potential customers don’t have a way of interacting with your materials. They can read the provided information, which is great, but they have no other way of engaging with it.
Finally, the effects of traditional advertising campaigns are very difficult to measure. With no way of knowing if the advertisements were delivered to the right people or if the campaign was successful, advertisers might not be able to work out if their methods need adapting.
Success can easily be tracked when campaigns are run digitally with tools like Google Analytics. Being able to see what’s working, what needs changing and how your budget is being controlled are more important than ever as more businesses increasingly switch to online methods.
Another benefit is that with digital advertising, being able to share advertisements comes with ease to help scale your business. Unlike with physical advertising that is very rarely shared with friends and family, online adverts can be shared with just the click of a button.
According to research, more than 60% of digital marketers report spending at least 6 hours per day on their digital marketing. While digital marketing is cost-effective, you’ll need to be invested in spending a lot of time working away online to successfully deliver digital ads.
Another drawback is that digital advertising doesn’t remain in the control of the advertiser as soon as it’s been published. For example, if someone takes your advert and publishes negative content about it, a lot of damage can be done to your business and its reputation.
In summary, the pros and cons of digital advertising vs traditional marketing methods show the importance of having engaging content with a clear message. The evidence shows that digital advertising is most effective in creating this type of content which is why digital advertising is generally viewed as the most efficient marketing technique in comparison with traditional advertising.
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